Citroën DS5 and Tim Anderson create a unique pop-up restaurant

Delight your senses and help a good cause

Citroën and Chef Tim Anderson (BBC MasterChef winner 2011) are opening a unique pop-up restaurant in London with a five course tasting menu inspired by the five senses to promote the new DS5. Both the restaurant and the menu embody DS5’s strapline ‘The Refined, Redefined’

Members of the public can apply for a table through Citroën UK’s Facebook page www.facebook.com/citroenuk The five course meal costs just £5 per head with the proceeds going to food poverty charity, FareShare. Each ticket sold will enable FareShare to deliver 20 meals to the people they support.

The pop-up restaurant, at a secret location in Shoreditch, London, is part of the launch for Citroën’s stylish new flagship DS5. The restaurant, called Delicious by DS5, will serve a five course tasting menu created by Chef Anderson and inspired by the five senses. AMG has sampled a couple of the courses, we don’t want to say too much as it will spoil the surprises in store. But the dishes are sensational and feature an intriguing array of tastes, flavours and textures. Add to this some food theatre and the meal promises to be an unmissable foodie event.

The meal will cost patrons just £5 per head with the proceeds going to FareShare, a charity that fights hunger efficiently by rescuing and redistributing surplus food. FareShare was recently ranked one of the top 100 NGOs by the Global Journal. Delicious by DS5 will open to members of the public from Wednesday 16 to Saturday 20 May, 2012.

Food fans can apply for a table through a dedicated tab on Citroën UK’s official Facebook page – www.facebook.com/CitroenUK - where they can select their preferred date, service and number of attendees (up to six per table).

With high demand anticipated, tables will be allocated on a ballot basis, with successful applicants being notified by email or phone between 7 and 9 May. Reservations will then be confirmed once a £5-a-head donation is made to FareShare through a dedicated Just Giving page.

Chef Tim Anderson said; “This project has really allowed me to stretch my creativity and try some exciting new gastronomic approaches. With each course I’m focusing on just one of the senses – sight, sound, taste etc. – so we’re using some really innovative techniques to create a dining experience that will surprise and delight on a multi-sensory level. The best part is that we’re bringing this menu to the public for just five pounds and benefitting a really great charity at the same time.”

To make a donation to FareShare or to find out more about why Citroën has teamed up with the food charity please visit the project’s Just Giving page - www.justgiving.com/citroends5

For more information on Delicious by DS5, please visit www.deliciousbyds5.com

About Citroën DS5
New Citroën DS5 is a model for owners to experience the thrill of driving an exceptional car every day. The Citroën flagship’s distinctive styling, sophisticated design and exceptional attention to detail has received positive praise from both public and press. Recent awards include Car Design News’ ‘Production Car of the Year’ and Top Gear Magazine’s ‘Family Car of the Year.’

DS5 is the first production Citroën to feature a full hybrid diesel drivetrain – Hybrid4 – which delivers savings of up to 35% in city driving, alongside other significant financial benefits.

The model’s efficient technology, together with Tim Anderson’s culinary flair, gave Citroën the perfect opportunity to support FareShare, the UK’s largest food distribution charity and promoter of more efficiency and less waste in the food industry.

About FareShare
FareShare is one of Britain’s most admired charities and recently ranked one of the top 100 NGOs by the Global Journal. FareShare redistributes surplus goods from the food and beverage industries to help tackle food poverty in the UK. The reallocated food, which would typically be sent to landfill due to excess production; expired marketing campaigns or labelling errors, is used by FareShare to feed 35,000 people each day. In 2010/11 FareShare helped businesses reduce CO2 emissions by 1,800 tonnes and contributed towards more than 8.6million meals.

For more information on FareShare please visit www.fareshare.org.uk

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