Vegan Cake Company launched during lockdown

Positive Bakes reveals its ‘Positivity’ Christmas Range

A husband and wife team, whose plant-based gluten-free cake company Positive Bakes launched during the UK’s first lockdown, say they hope their first ever Christmas gift sets will spread positivity and joy at a time when people need it more than ever.

Their new ‘Give the gift of positivity’ range includes a selection of their hugely popular plant-based and gluten-free cakes, along with unique mugs designed for them by artisan Devon pottery makers Pippi & Me Ceramics, which include upbeat messages such as ‘Fuelled by Positivity’ on them, along with luxury Bird & Blend tea, speciality Caravan coffee, hand-crafted vegan candles and Bare Bones chocolate.

The food brand was originally set up by husband and wife team Aatin and Helen Anadkat in 2019 to supply the food service sector, but due to the outbreak of COVID-19 they accelerated the launch of their consumer brand Positive Bakes in March.

During the UK’s first lockdown they matched every purchase of cake with a like for like donation to feed frontline NHS workers across the nation, leading to them being featured in the Independent online’s ’10 best independent food brands to support during coronavirus lockdown’.

Aatin said: “Positivity and kindness are what the world needs more of right now and we wanted to spread a little of this with our range of luxury Christmas gift boxes. Each gift set has been carefully crafted to suit different budgets and tastes. We are proud to support other independent businesses that share our ethos and select the very best products together to create something special. Putting a smile back on people’s faces is the best feeling in the world.

The couple have always put sustainability and low environmental impact at the heart of their business, with all cakes being gluten-free, vegan and delivered in compostable packaging.

To shop the Christmas range and all other products go to Products are available for next-day delivery across the UK.

To see the Christmas range visit

About Positive Bakes

Positive Bakes was started by husband and wife team Aatin and Helen Anadkat in 2019. Their mission was simple … to produce the most ridiculously delicious cakes, with the least impact on the environment. Their unique cakes are FREE FROM gluten, soya, dairy, eggs, refined sugar, palm oil, and GMO-free and freshly produced around the clock in small batches by an artisan baker in a dedicated allergen-friendly bakery. All cakes are delivered in compostable packaging.

With sustainability and quality at their core Positive Bakes’ aim is to spread positivity and pure joy through their beautiful, drool-worthy, delectable and moreish cakes, whether that is a surprise gift to a loved one or simply a gift to yourself.