Bake for Breast Cancer Awareness Month with KitchenAid

October is Breast Cancer Awareness Month, an annual international health campaign organised by major breast cancer charities to increase awareness and to raise funds for research

KitchenAid has been a partner of Breast Cancer Haven for 19 years and is proud to have raised over £280,000

£50 from every Raspberry Ice Artisan 4.8L Stand Mixer (RRP £519) sold in the UK goes to the charity. Visit www.hartsofstur.com to buy

Assembled in solid die-cast metal, the celebrated planetary action mixes wet or dry ingredients thoroughly. The stable, full metal build Artisan Stand Mixer fuses legendary design with outstanding engineering and durability making it, quite simply, the ultimate culinary companion for professional chefs and passionate home cooks. It comes with standard attachments including a flat beater, dough hook and wire whisk.

The Raspberry Ice Artisan Stand Mixer also features the famous attachment-ready Culinary Hub now with over 15 optional accessories enabling everything from slicing, grating, chopping and peeling, to juicing and spiralizing. There are also tools to prepare fresh pasta and the dual purpose transparent pouring shield allows a clear view of what’s happening in the bowl while making it easy to add ingredients without splashing.

When KitchenAid launched the iconic Stand Mixer 100 years ago in 1919 it was only available in white. In 1955, Sunny Yellow, Island Green, Petal Pink and Satin Chrome were introduced. The brand’s joy of colour was an instant hit and it’s kept on giving ever since, including an eye-catching pink shade – Raspberry Ice – the colour synonymous with breast cancer.

www.kitchenaid.co.uk

About KitchenAid

Since the introduction of the legendary stand mixer in 1919 and the first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete kitchen solution from utensils to large and small appliances offering professional performance to both chefs and passionate home cooks. The KitchenAid brand forms part of the Whirlpool Corporation, the number one major appliance manufacturer in the world with approximately $20 billion annual sales, 100,000 employees and 70 manufacturing and technology research centres throughout the world. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in more than 170 countries. Whirlpool Corp’s European Operations Center is located in Pero (MI), Italy.

About Breast Cancer Haven
  1. Breast Cancer Haven is a national charity that supports women throughout or after their breast cancer treatment. When breast cancer tries to rob a woman of her individuality, confidence or strength, Breast Cancer Haven provides a tailored package of emotional, physical and practical support that helps her hold on to them.
  2. The programme provides a unique model of care that is fully integrated with hospital medical treatment. It is a global leader in its field and cancer specialists from all over the world visit Breast Cancer Haven centres and learn from them.
  3. Help is also available through the website – breastcancerhaven.org.uk; an outreach programme, including many of the elements available at the charity’s centres; and a ‘Haven at Home’ DVD is available to anyone who can’t get to a Breast Cancer Haven centre.
  4. It costs around £1000 to provide the Breast Cancer Haven programme for each service user and the care and support make a huge difference to their lives at a difficult time.
  5. There are currently five Breast Cancer Haven centres in the UK in London, Yorkshire (Leeds), Hereford, Wessex (Titchfield) and West Midlands (Solihull).
  • Breast Cancer Haven, London, Effie Road, London SW6 1TB T: 020 7384 0099
  • Breast Cancer Haven, Hereford, 37 St Owen Street, Hereford HR1 2JB T: 01432 361 061
  • Breast Cancer Haven, Yorkshire, 4-5 The Gateway West, Leeds LS9 8DA T: 0113 284 7829
  • Breast Cancer Haven, Wessex, 35 The Square, Hampshire PO14 4RT T: 01329 559 290
  • Breast Cancer Haven, West Midlands, 1 St Bernard’s Road, Solihull B92 7AU T: 0121 726 9570
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