It’s Pleat reveals London’s top-secret picnic spots in time for National Picnic Week

Swedish café brand It’s Pleat is making its mark on British summer with a new campaign for National Picnic Week

The healthy-ish café is championing the great outdoors by urging busy Londoners to take time out and make the most of the green and pleasant picnic-spots London has to offer – whether that being during a busy weekday lunch break or a lazy weekend afternoon.

To help hungry Londoners along the way, It’s Pleat has been on a mission to uncover the capital’s best kept secret picnic spots for that ultimate picnic moment. Fellow picnic-ers can get their hands on a pocket-sized fold-out infographic map to help them discover where X marks the spot #withyourhamper #itspleat

Not only will hidden picnicking corners be revealed, but some of the lesser known facts about the history of the picnic, as well as top picnic tips, will be brought to life. Who knew the look and feel of your hamper was so integral to picnic worthiness?!

Located in the heart of Westfield’s shopping centre, It’s Pleat’s fridges are fully stocked with freshly-made sandwiches, well-balanced yet packed with flavour salads, and naughty but nice sweet treats, providing the perfect one-stop-shop to stock up on all things picnic to set you off on the right foot. The colourful, quirky, and not-too-serious brand is accessible to everyone and champions the philosophy of “healthy-ish” food, always at great value. Its ethos, underpinned by the fact that you know best what you need, It’s Pleat focuses on the feel-good factor, inspiring consumers to make well-balanced choices without dictating do’s and don’ts. Whether it’s a chocolate cake or a healthy salad, you should enjoy it free of any guilt.

Time to put down your weather app and head off in search of sunshine, secret spots, and something to enjoy when you get there!

It’s Pleat, Westfield London Shopping Centre, W12 7GA
Monday – Saturday 9am-10pm; Sunday 11:30am-6pm

www.pleat.com

Take a look at the It’s Pleat Inforgraphic below, click here… to enlarge

Download the PDF file .

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