H&M Group launches its second cafe´ in London – It’s Pleat, Regent Street

The Swedish cafe´ brand It’s Pleat opens its second location in London on April 26th, this time situated on one of London’s most iconic shopping streets, Regent Street

The Swedish cafe´ is ideally located on Regent Street, inside the new H&M HOME concept store. It’s a friendly oasis offering both well-balanced lunches and yummy treats – always at great value.

The H&M-owned brand made its debut last autumn at Westfield London. The colourful, quirky and not-too-serious brand is accessible to everyone and champions the philosophy of “healthy-ish” food. By focusing on the feel-good factor, It’s Pleat inspires consumers to make well-balanced choices without dictating do’s and don’ts.

The calm interior will capture the attention of busy shoppers and peaceful passers-by alike as they step away from the crowded streets of the West End. Boasting a menu that is closely aligned with the seasons, It’s Pleat’s fridges will be filled to the brim with

all-day dishes made from organic and locally-sourced produce. Highlights include freshly made salads, sandwiches and smoothies as well as too-good-to-miss savouries, snacks and rainbow treats. Prices start at £2 for an organic and fair trade americano coffee, £3.5 for an organic green juice, and £4 for a small vegan “rainbowl” salad.

We’re thrilled to be expanding further into the UK. Our concept is truly unique, and we believe it will be perfect for the shoppers at Regent Street. It’s the new go-to place for all things healthy-ish in central London!” Says Ulrika Leverenz, Concept Manager at It’s Pleat.

An eco-friendly and sustainable brand, It’s Pleat products are packaged in plant-based, decomposable materials.

It’s Pleat opened its first cafe´ in Stockholm, Sweden, in November 2017 and is currently found within just four H&M stores globally.