Bake For Breast Cancer Awareness Month with KitchenAid and Frances Quinn

October is Breast Cancer Awareness Month, an annual international health campaign organised by major breast cancer charities to increase awareness and to raise funds for research

To inspire people with a passion for baking, Frances Quinn, The Great British Bake Off winner and Ambassador for Breast Cancer Haven, has created a scrumptious Strawberry Shortcake recipe. For a little effort, and the price of a slice of cake, you can bake for Breast Cancer Awareness Month.

KitchenAid has partnered with Breast Cancer Haven for 18 years and is proud to have raised over £280,000. Breast Cancer Haven is a British breast cancer charity which helps people deal with the physical and emotional side effects of breast cancer.

£50 from the Raspberry Ice Artisan 4.8L Stand Mixer (RRP £619) and £35 from every KitchenAid MINI Guava Glaze 3.3L Stand Mixer (RRP £449) sold in the UK – throughout the year goes to the charity. Visit

Strawberry Shortcake *

(serves 2 – 3)


For the cake:

  • 50g butter, softened
  • 50g caster sugar
  • 1 egg (room temperature)
  • 1 tsp vanilla extract
  • 50g self-raising flour
  • 1 tsp warm water

To decorate:

  • 50g strawberry jam without chunks
  • 50ml double cream
  • ½ tbsp icing sugar
  • A few drops of vanilla extract
  • 9 shortcake biscuits
  • 1 medium and 2 small strawberries
  • About 1 tsp freeze-dried strawberry pieces


  1. Preheat the oven to 180°C/160°C fan/gas 4.
  2. 10cm round, deep, loose-bottomed tin (pork-pie size), greased and fully lined.
  3. Beat the butter and sugar together in a KitchenAid Artisan 4.8L Stand Mixer for 5–10 minutes until very light, pale and creamy. Lightly beat the egg with the vanilla extract. Gradually add the egg to the butter and sugar mixture, beating well after each addition. Sift the flour into the mixture and fold in until just combined, then gently fold in the warm water. Scrape the cake mixture into the prepared tin and spread it out level with a spatula.
  4. Bake for 20–25 minutes. Leave to cool in the tin for 10 minutes before removing the cake and transferring to a wire rack to cool completely.
  5. Use a long, serrated knife, to slice the cake horizontally into two equal layers. Place the bottom cake layer on your stand. Spread a few teaspoons of jam over the cut surface. Place the other cake layer on top. Put the cream in a bowl with the icing sugar and vanilla extract, and whip until the cream holds soft to medium peaks. Spoon the cream on top of the cake and smooth it out with a palette knife, creating a slightly textured finish.
  6. Spread some jam over the back of each shortcake biscuit to act as ‘glue’: spread the jam over three-quarters of the biscuit, leaving the top quarter uncovered. Press the biscuits around the side of the cake, with the un-jammed sections uppermost, to give a clean finish. The 9 biscuits won’t be wedged tightly up against one another: there should be a few millimetres between them, creating neat spaces for cutting the cake into even slices.
  7. Decorate the top of the cake with the three strawberries and scatter the freeze-dried strawberry pieces over the top.

* Strawberry Shortcake from Quinntessential Baking by Frances Quinn (Bloomsbury Publishing). Photography © Georgia Glynn-Smith

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate gourmet. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation. Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in more than 170 countries. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy.  For further information on KitchenAid, please visit

About Breast Cancer Haven
  1. Breast Cancer Haven is a national charity that supports women throughout or after their breast cancer treatment. When breast cancer tries to rob a woman of her individuality, confidence or strength, Breast Cancer Haven provides a tailored package of emotional, physical and practical support that helps her hold on to them.
  2. The programme provides a unique model of care that is fully integrated with hospital medical treatment. It is a global leader in its field and cancer specialists from all over the world visit Breast Cancer Haven centres and learn from them.
  3. Help is also available through the website –; an outreach programme, including many of the elements available at the charity’s centres; and a ‘Haven at Home’ DVD is available to anyone who can’t get to a Breast Cancer Haven centre.
  4. It costs around £1000 to provide the Breast Cancer Haven programme for each service user and the care and support make a huge difference to their lives at a difficult time.
  5. There are currently five Breast Cancer Haven centres in the UK in London, Yorkshire (Leeds), Hereford, Wessex (Titchfield) and West Midlands (Solihull)

Breast Cancer Haven, London, Effie Road, London, SW6 1TB.
T: 020 7384 0099

Breast Cancer Haven, Hereford, 37 St Owen Street, Hereford, HR1 2JB.
T: 01432 361 061

Breast Cancer Haven, Yorkshire, 4-5 The Gateway West, Leeds, LS9 8DA.
T: 0113 284 7829

Breast Cancer Haven, Wessex, 35 The Square, Titchfield, Hampshire, PO14 4RT
T: 01329 559 290

Breast Cancer Haven, West Midlands, 1 St Bernard’s Road, Solihull, B92 7AU
T: 0121 726 9570