Introducing the Roux Kitchen

Moores brings a new premium kitchen offering to housebuilders in partnership with Michel Roux Jr.

Moores has unveiled a brand new, premium kitchen design for housebuilders. The Roux Kitchen, crafted for Roux Lifestyle and its Director, world-renowned chef Michel Roux Jr., meets the demands of a world class professional chef. The kitchen is the first truly premium, bespoke offering for the housebuilding market in the UK from a largescale kitchen manufacturer and in partnership with a world class professional. The Roux Kitchen was designed after insights from housebuilders revealed a growing need for a premium and professional-inspired kitchen for up-market and luxury developments.

Michelin star chef and Roux Lifestyle Director, Michel Roux Jr. says, “When I’m cooking things that very much make a difference for me are great lighting, clever storage and a sensible layout. So these were he things I wanted to make sure we got absolutely right to create a professional kitchen for the home. We’ve included the latest natural lighting technology, made use of every corner and employed principles from a chef’s workflow. And, of course, we’ve made sure it all looks completely beautiful. A warm, luxurious minimalism you’ll still love in years to come. It’s important for me to buy British, so I chose to collaborate with Moores that crafts its kitchens entirely in the UK and has been doing for the last 70 years”.

Moores CEO Steve Parkin comments, “We have noticed an increasing need for solutions at the premium end of the market. Through the Roux Kitchen, Moores is able to offer a unique kitchen solution for penthouses, luxury projects and executive housebuilders looking for an extra-special point of difference that is truly unique and exciting. The Roux Kitchen delivers incredible attention to detail, from clever storage ideas to high-end design detailing. It was built using insights directly from housebuilders to ensure every aspect addresses a need in the market. The Roux Kitchen is designed using our 70 years of expertise and Michel Roux Jr.’s highly regarded knowledge in the industry to deliver an exclusive professional style kitchen at home.

Our advantage, as one of the few ‘true’ KBB suppliers to housebuilders, is that we have control of all aspects of the supply to the housebuilder: design, manufacture, assembly, project management, delivery, installation and project after-care. This is not the case for many of the premium kitchens marketed to housebuilders. Choosing the premium offer of a Roux Kitchen from Moores means housebuilders and contractors will have total peace of mind that all aspects of the supply, installation and aftercare are in experienced hands, and they will enjoy account collaboration and management that is second to none,” concluded Steve Parkin.

Moores craftsmen are known for their attention to detail and their passion for creating beautiful kitchen, bedroom and bathroom furniture. All kitchen units are made from FSC approved products and Moores aims to produce its furniture responsibly and sustainably, recycling scrap materials and aiming to send nothing to landfill. Moores is also noted for its dedication to good practice throughout its British factory, winning ROSPA’s President’s Award for Health and Safety.

The Roux Kitchen will launch at Grand Designs Live in London, 29th April – 7th May 2017.

For more information go to www.moores.co.uk Tel: 07788 204319

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