Bradenton Area: What’s New in 2017

Florida’s West Coast Gears Up for Exciting Year

The Bradenton Area on Florida’s West Coast, is gearing up for an exciting 2017 as it prepares to open its two new hotels and for the arrival of the World Rowing Championships in September.

Zota Beach Resort

The area’s newest luxury beach resort, formerly the “Hilton Longboat Key”, is set to open in early 2017. The $24 million property offers a secluded beachfront setting, stylish pool area, restaurant and chic wine bar, over 2,500 square feet of event space and 187 guest rooms and suites. Zota room rates will range from a minimum of $269 a night to a maximum of $539.

Waterline Resort

Currently accepting reservations and groups from May 15, 2017 on, the luxury resort will offer 37 stylish 1,100-square-feet, two-bedroom suites with gourmet kitchens. The resort’s separate beach club will offer exclusive beach access with lounge chairs, umbrellas, beach toys and a ‘desalination zone’ for guests to cool down and relax. Unusual for any resort along Florida’s West Coast, Waterline’s full marina, provides 50 boat slips for guests who arrive by water, charter boats for family outings, eco-tours, guided fishing excursions, sailing adventures and daily sunset cruises; along with jet-skis, kayaks and stand-up paddleboards and curated coolers filled with anything you like.

2017 World Rowing Championships

For the first time in over twenty years, the World Rowing Championships will return to the United States and, more specifically, to the Bradenton Area’s own Nathan Benderson Park – a unique 600-acre community park quickly becoming North America’s premier 2,000-meter sprint rowing course and Regatta Center. The World Rowing Championships is the biggest annual World Rowing event and the most important of the season, held over the course of eight days from September 23 through October 1, 2017. For more information, visit:

Bradenton – 7 nights in Bradenton, Florida from £1,071 per person

Fly from London Gatwick to Tampa with British Airways, travelling on March 6, 2017 from £1,071 per person. This package is based on two adults sharing, staying seven nights at the Quality Inn Bradenton on a room only basis. This offer includes fully inclusive Hertz car hire. For more information contact 020 8742 8299 or visit

For more information visit