Eminent Life Announces Limited Edition Red Red Wine

Eminent Life have partnered with world famous band UB40 featuring Ali, Astro and Mickey to create a ‘Red Red Wine’ to celebrate the return of Britain’s biggest reggae movement which have sold over 70 million records

Thanks to Eminent life, lovers of great reggae can raise a glass of ‘Red Red Wine’ to toast an iconic British band as they launch their new album featuring an acoustic reggae sound. UB40’s talented trio; Ali Campbell, Astro and Mickey Virtue’s album ‘Unplugged’ features their smooth sound which is perfectly reflected in the limited edition ‘Red Red Wine Bordeaux Supérieur’ available to purchase from www.eminent-life.com at £28.50. With a special limited edition Christmas hamper containing a bottle of the Red Red Wine 2014 and two elegant wine glasses encase din a sleek matt black case for £48.50.

Celebrating one of the band’s most iconic tunes, UB40’s (Mickey, Astro and Ali) ‘Red Red Wine Bordeaux Supérieur has been created by Eminent Life (www.eminent-life.com), a company which is dedicated to celebrating excellence in music and the arts by creating limited-edition products, selected and manufactured to the very highest standards. Produced from a subtle blend of two grape varieties, Merlot and Cabernet Franc this cuvée represents a perfect expression of the two varieties used in Bordeaux. Deep colour Red fruit with some blackberry notes, enriched with ripe tannins, with a long and elegant finish. Vinified especially for UB40, Red Red Wine 2014 is a wine meant to be appreciated within the first few years after bottling, and can be cellared for up to 15 years.

UB40’s new album ‘Unplugged’ is an acoustic collection of some of the band’s biggest hits including ‘I Got You Babe’ which features Campbell’s daughter Kaya, as well as big hits ‘Red Red Wine’, and ‘Baby Come Back.’ Ali Campbell commented “we have always wanted to release our own red red wine and we’re very excited to finally be doing this!” Astro spoke proudly of the wine, commenting “this Bordeaux is really special and we think you will love it too!”

Following the world tour of UB40’s 11-piece touring ensemble featuring gigs in North and South America, as well as Papua New Guinea, the band’s much anticipated return to the UK music scene coincides with the launch of their ‘Red Red Wine’ and hails their new era of music and beverage ventures.

Jerome Jacober, founder of Eminent Life commented “I am delighted with the exceptional partnership between Eminent Life and UB40 – one of the most iconic British reggae bands. It has been a pleasure and honor working with Ali, Astro and Mickey to create the exclusive wine which is so befitting of the great track ‘Red Red Wine.

Red Red Wine Bordeaux Supérieur is available for pre-order throughout Europe and The USA from Eminent Life and will be released on November 18th alongside their new “Unplugged” album.

For more information and to order go to www.eminent-life.com/ub40

A 75cl bottle is priced at £28.50 (37 USD)

For more information on UB40 ft. Ali Astro and Mickey, visit http://ub40.org

Eminent Life

Founded in 2014 by Jérome Jacober, Eminent Life prides itself on exceptional quality and a deep understanding of the industry gained from Jérome’s experience which spans more than 10 years. Following the successful partnership with The Who to create a limited edition champagne to celebrate the 50th anniversary of one of the most iconic rock band’s, Eminent Life are continuing to celebrate excellence in music and arts by creating a limited edition wine with world renowned British reggae band-UB40.


Since reuniting three years ago, Ali, Mickey and Astro have developed into a formidable touring outfit. Their world tours have included visits to North and South America, Nigeria, South Africa, Dubai and Papua New Guinea. 2016 has seen them return to the States, play Australia and visit the vineyards of New Zealand for a Red Red Winery tour. They also made an emotional return to UK in April, when they performed songs from the first two ‘Labour Of Love’ albums on an arena tour that included sell-out shows at London’s O2 Arena, the Brighton Centre and the Barclaycard Arena in their native Birmingham.