Edinburgh Beer Factory releases Paolozzi pop art collection gift set

James Graham of www.ukvine.com reports

In time for Christmas, Edinburgh Beer Factory (EBF) has released a limited edition series of Paolozzi lager bottles featuring a range of prints on labels and beer mats by the Scots-Italian ‘father of Pop Art’, Eduardo Paolozzi.

EBF was inspired by Paolozzi’s principle of revealing the “sublime in the everyday”. They named the first beer, a 5.2% Munich style lager, after their local hero, artist and sculptor Eduardo. In keeping with his approach, they’ve reinvented that most mass-produced, underestimated of beer styles – lager.

In the democratic spirit of Paolozzi’s art, limited edition gift sets provide a ready-made Pop Art collection from just £15. Available from their brewery shop and website, the sets include the full range of Paolozzi print labelled bottles plus matching beer mats, EBF glassware and poster of Eduardo Paolozzi’s ‘I Was a Rich Man’s Plaything’, arguably the first work of pop art.

Labels and beer mats feature the original Paolozzi lager print ‘Illumination and the Eye’ (1967), plus ‘BASH’ (1971), ‘Four German Songs’ (1975), ‘I Was a Rich Man’s Plaything’ (1947) and ‘Secrets of Internal Combustion Engine’ (1967).

The brewery works closely with the Paolozzi Foundation to help promote the artwork and ideas of Eduardo Paolozzi, and for every bottle and pint of Paolozzi sold, makes a donation to the charity.

Paolozzi lager was named one of TimeOut’s Top 5 Edinburgh Craft Beers just 10 days after launching, and in the 12 months since then it’s picked up awards from SIBA (Gold), the World Beer Awards (UK Winner), Scottish Beer Awards (Silver) and The Beer Awards for its flavour, judged on a blind taste test basis.

Gift sets will be available from the brewery shop at Unit 15 Bankhead Industrial Estate from mid-November, and are available now for pre-order from edinburghbeerfactory.co.uk/shop, where any order of £30 and above will be delivered free to UK addresses.

Eduardo Paolozzi

Eduardo Paolozzi was born in 1924 in Leith, Edinburgh, to Italian parents. He attended Leith Walk Protestant Primary School and then Holy Cross Catholic Academy while helping his family run their sweet shop.

He was interned during WW2 at Saughton gaol. The family suffered more trauma when his father, grandfather and uncle were drowned on board the SS Arandora Star while being deported to Canada.

Eduardo studied at Edinburgh College of Art, Ruskin School of Art, Slade School of Art and in Paris, and was taught to weld in East London, by Terence Conran.

Attributed with ‘inventing’ Pop Art in 1947 with his ‘I Was A Rich Man’s Plaything’ collage, Paolozzi formed the Independent Group and gave his seminal ‘Bunk’ lecture in 1952 at the ICA. The Group produced the highly influential ‘This is Tomorrow’ exhibition at Whitechapel Gallery in 1956.

Paolozzi was knighted in 1989, and his ‘Wealth of Nations’ statue was unveiled by Queen Elizabeth in South Gyle, Edinburgh, in 1993.

He produced his Turing series of prints in 2000, five years before his death on 22nd April 2005.

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