It’s Crunch Time

Venturing outside of traditional popcorn for the very first time, PROPERCORN is proud to reveal CRUNCH CORN: the half-popped sibling of its signature snack

Tumbled in all-natural seasoning, Crunch Corn’s unique texture offers a perfect alternative to nuts, with all the moreish nostalgia of popcorn. As with PROPERCORN’s award-winning popcorn collection, all Crunch Corn flavours are gluten-free, suitable for vegans and seasoned using the best-quality, natural ingredients.

Cassandra Stavrou, co-founder of PROPERCORN explained: “After 5 years of striving for popped perfection, we find ourselves celebrating the power of the crunch. It’s not popcorn and it’s certainly not a bag of un-popped kernels; it’s a totally unique and satisfying, nutlike crunch. We wanted to create a snack which packed as much of a punch in texture, as it did in taste, and we can’t wait to share our discovery with everyone.”

With a crunch for every occasion, PROPERCORN have created four unique recipes, perfect at parties, in the pub or simply as an afternoon pick me up:

Rock Salt

Keeping it classic and championing the crunch, this flavour is simply sprinkled with pink himalayan rock salt. With more than 80 minerals, this salt variation from Pakistan, adds a little more sweetness and depth.

Salt & Pepper

Adding a bit of bite, this flavour is tossed with a mix of sea salt and cracked black pepper. The fresh pepper has less of a kick than chilli, leaving behind a warming level of spice.

Salt & Vinegar

A new type of crunch but a familiar flavour, this recipe combines a dash of sweet and fruity cider vinegar, with sprinkling of sea salt.

Sweet & Smoky Chilli

Combining a blend of chillies with a hint of smoked salt, this flavour builds to a subtle, sweet heat and surprises with a dash of lime.

All Crunch Corn flavours are available to buy in handy single serve bags for on-the-go grazing or in larger bags for sharing. They can be found in Tesco, Boots and WHSmith stores nationwide with RRP £0.89 & £1.99.


PROPERCORN is gluten-free and suitable for vegetarians. All recipes are developed by the team and made using 100% natural ingredients and the best quality corn.

Their Popcorn is available in six flavours, also in single serve and sharing formats: Lightly Sea Salted, Fiery Worcester Sauce & Sun-Dried Tomato, Sour Cream & Black Pepper, Sweet & Salty, Sweet Coconut & Vanilla and Smooth Peanut & Almond.