AEG invites foodies on a multi-sensory journey at Taste of London 2016

The capital’s best food festival at Regent’s Park, 15th-19th June 2016

AEG will return to Taste of London this summer as its headline partner, playing a prominent role in the capital’s best food festival at Regent’s Park, 15th-19th June. AEG is on a mission to awaken the senses by guiding visitors on a culinary story told through new and exciting features.

Vanessa Holloway, Senior Consumer Marketing Manager at AEG says: ”This year we are taking visitors on a scientific and experienced-focused journey to great tasting food. Cooking should be so much more than just a habitual process. By experimenting with new ingredients, different cooking techniques, and plate presentation, we want to show how you can experience the most natural flavour and texture of the best ingredients

Highlights of this year’s festival will include the AEG Taste Theatre – where enthusiasts can expect mouth-watering cookery demonstrations from world-renowned chefs – and AEG Take Taste Further, which invites visitors to partake in live group cooking sessions using AEG’s latest steam and induction appliances. New for 2016, AEG will host an exclusive and unique multi-sensory ’eat-along’ screening of AEG Tasteology, a brand new documentary series that sets out to uncover the captivating steps to great tasting food.

AEG Highlights at Taste of London

AEG Tasteology: ’The best series you ever tasted’

Visitors can sign up for a multi-sensory exploration into the fascinating world of Tasteology, guided by gastronomy pioneer, Jozef Youssef, creative director of Kitchen Theory. through an ’eat along’ screening made of up of four ’mini’ episodes: Source, Chill, Heat and Experience, visitors will explore the relationship between science, culture and food during one unforgettable (and delicious!) experience.

Watch the Tasteology trailer here:

AEG Taste Theatre

The AEG Taste Theatre will host live cooking demonstrations from world-renowned chefs like the legendary Pierre Koffman, Nathan Outlaw and Marco Pierre White, to name but a few. Visitors can watch their culinary idols take to the stage to cook their favourite recipes on the latest AEG steam ovens and induction hobs, demonstrating how you can transform everyday ingredients into extraordinary dishes.

AEG Take Taste Further

The AEG Take Taste Further experience will give foodies the opportunity to put what they have seens at the AEG Taste Theatre into practice under the guidance of a leading chef. Under the tutelage of Jeremy Pang, found of the School of Wok, visitors can get close to the action in these intimate hands-on sessions using AEG’s cutting-edge kitchen technology. Each visitor will work with fresh ingredients at their own station, discovering the superiority of steam and induction cooking when it comes to unlocking flavours and textures. Places are free of charge and available on a first-come, first-served basis.

#TakeTasteFurther –