The Beer Bakery opens its Doors Online

The world’s first Beer Bakery goes online following pop-up success

Following the success of the world’s first beer bakery last month, the unique store takes a virtual turn by offering its beer bread online at www.thebeerbakery.co.uk

Customers from across the UK can enjoy the exclusive range of breads, specially made using the same natural ingredients that go into some of the country’s most popular beers, and have them delivered straight to their door.

Bringing together the Great British Pub and the rise of Artisan Bakeries, the beer breads serve as the perfect festive accompaniment for the nation’s foodies this Christmas. The online bakery will sell six different beer breads from sourdough to spelt and barley, each inspired by a different beer from the world’s leading brewer AB InBev.

The beer breads have been crafted in partnership with Tom and Henry Herbert of The Fabulous Baker Brothers to celebrate the unique bond beer and bread share.

A Beer Bakery Bread Box will sell for £19.00* and will be available online at thebeerbakery.co.uk until the 31st December 2015.

Breads include
  • A Spelt and Barley Pineapple Soda Bread – packed with chunks of pineapple and a hoppy undertone that matches the flavour profile of Stella Artois. It pairs beautifully with mature cheddar.
  • A Blond Sourdough – made with a hint of malt and stone baked for a beautiful crust to bring the classic flavours of Leffe Blond to life. It makes an ideal base for a thick, rustic sandwich.
  • A Spiced Orange and Coriander All Butter Brioche – infused with nutmeg and cloves for those with a sweeter tooth, based on the Hoegaarden beer, and served as six mouth-watering glazed buns.
  • A Sea Salt and Lime Encrusted Cornbread – inspired by the fresh flavours of Corona, sprinkled with coarse maze for added crunch (and best served with beautifully hot chilli-con-carne, fresh guacamole, hot salsa and a dollop of sour cream).
  • A Bud Tiger Bread – inspired by the All-American classic Budweiser and created as the perfect base for the classic NY Reuben sandwich. It also makes killer toast.
  • An Apple, Walnut, Barley and Malted Wheat Seeded Loaf – perfect for that British staple, ‘The Ploughman’s sandwich’, and a cold glass of Beck’s Vier.

Tom Herbert of The Fabulous Baker Brothers said: “Beer and breads share a natural history that dates back as far as 6,000BC. As passionate bakers – and beer lovers – we were immediately excited to be part of The Beer Bakery. We are delighted the combination has been such a success, and that beer and bread fans across the country can now enjoy our baking delivered straight to their door”.

Hugo Anderson, Brewmaster at AB InBev said: “I have been in the industry over 36 years and I still marvel at the beauty of beer. Just a few natural ingredients – barley, yeast, hops and water – and you can make a vast array of wonderful tasting beers, each with its own individual, subtle flavour. This is the same with bread. Beer and bread really are a naturally perfect match.”

For more information and a link to order go to www.thebeerbakery.co.uk

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