JOHNNIE WALKER BLUE LABEL and The Gentleman’s Wager starring Jude Law

A sip of this exclusive whisky and this new short film are both fine examples of a rare experience.

JOHNNIE WALKER BLUE LABEL, the world’s leading luxury Blended Scotch Whisky, has launched an exciting short film starring Jude Law and Giancarlo Giannini and directed by Jake Scott. ‘The Gentleman’s Wager’ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress.


Born from a family of strong traditions, pioneering techniques and entrepreneurialism, JOHNNIE WALKER BLUE LABEL is both inspiring and inspired. A commemoration of Alexander Walker’s remarkable Old Highland Whisky of 1867, which went towards defining Scotch Whisky excellence around the world, JOHNNIE WALKER BLUE LABEL was a rare achievement in its time. Today, this peerless blend is an epic achievement of the modern whisky era – a perfect combination of heritage and modernity, showcased in a striking, contemporary bottle that makes it an ideal choice for today’s luxury consumer.

The rare casks used in blending JOHNNIE WALKER BLUE LABEL are truly special, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste.

The rare craft that lies behind JOHNNIE WALKER BLUE LABEL sees today’s Master Blender, Jim Beveridge, hand-picking and skilfully blending rare whiskies, with elusive flavours, drawn from the four corners of Scotland to produce a true masterpiece. Jim, part of an unbroken blending heritage stretching back over 190 years, nurtures supremely rare casks, from unparalleled reserves, for as long as they take to mature to perfection, and then blends them in small batches to create this most intense and complex of whiskies.