Silvena Rowe one of the UK’s top female chefs
is delighted to announce collaboration with INN London

Istanbul Showcase 12th – 15th April 2013
Victoria House, Bloomsbury, WC1B 4DA

INN London is a new organisation set up to bring the best of a foreign city’s culture, creativity and commerce to the heart of London.  Each year, over the next five years, INN will bring one of the BRICT cities to life. Included cities are Sao Paolo, Moscow, Mumbai and Shanghai, with Turkey, Europe’s very own emerging economic super power, and the city of Istanbul as the first focus.

A five-day event each year will reveal what makes the focus city unique, from its contemporary art and architecture, to its fashion, food, drink and cultural life.

The exposition will be a showcase of today’s Istanbul, exploring the city’s renowned Turkish cuisine and culinary heritage. From 11th – 20th April, Silvena Rowe, top author, restaurateur and chef, who is renowned for putting a modern twist on Middle Eastern food, will host a pop-up restaurant showcasing exactly what Turkish food is all about. Her Turkish luxury street food menu includes: Ottoman spiced slow-cooked lamb borek cigar and Feta, yoghurt and cumin seed borek to start; followed by lightly smoked aubergine with pomegranate & flowers or Bulgur and edamame pilaf with pine nuts, dry berries and apricots & lemon balm.

This groundbreaking cultural exchange launches with INN Istanbul in April 2013.  As one of the largest cities in the world, Istanbul is a unique part of its geographical region and maintains a fascinating heritage while developing a pounding business core. INN is for prospective tourists with an interest in what’s new and upcoming in Istanbul, from food to culture, and for those looking to set up business links.

“What we are aiming to do with INN London is challenge and change pre-conceptions”, says INN London founder director Steve Wallington.  “Culture is a proven agent for change while, on a business level, a strong understanding of the local culture is the key to success.”  INN London will drive business opportunities, connect people and inspire cultural exchange and travel.

INN Istanbul will take place over 22,000 square feet at Victoria House, in London’s Bloomsbury.  A contemporary Grand Bazaar, INN is a place to meet, have conversations, do business, shop and be inspired. Discover Istanbul’s leading architects, design practices, fashion designers, contemporary art galleries and luxury lifestyle brands,  Istanbul INN London offers the following for visitors:

  • CULTURE: tap into the latest developments on Istanbul’s cultural scene; see art galleries; meet architects, designers and fashion designers. A curated programme of talks and events will shed more light on this aspect of INN Istanbul.
  • TOURISM: find out where to stay, eat, what to buy and what to do in preparation for your trip to Turkey.
  • SHOPPING: experience Istanbul and buy a little piece of it.
  • RETAIL/DISTRIBUTION: Turkish businesses showcasing their products with a view to making key connections for distribution in the UK and internationally.
  • TRADE/COLLABORATION: an opportunity for UK business to source Turkish suppliers and discuss collaborative potential.

The intention is to tour INN Istanbul until the 2020 Istanbul Olympics, with future events to take place in the Middle East, Far East and the Americas.

Event details
Exhibition 11-15 April
Opening hours 11-7pm, Sunday 11-6pm Address Victoria House, Bloomsbury, WC1B 4DA
Website www.innlondon.org
Admission Advance £5 from www.innlondon.org/event; at the door £10

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